Jerry Berta’s Art and Diner Resume

Business Resume  

OVERVIEW
This resume highlights my business ventures, event and product designs, and media exposure. My experience as an artist is discussed in my “Art Resume”
Business Ventures
Studio Artist, Rockford, MI (1975-present)      Details of my art career are discussed in “Art Resume” (see attached) 

Gallery Owner, The Diner Store, Rockford, MI (1987-2008)

Moved Uncle Bob’s Diner in Flint, MI to Rockford, MI and restored the building as gallery and studio (1987)

Created themed art shows, sold other artists work, and planned gallery events

Designed and built mini-golf course with giant ceramic food and art sculptures, located behind gallery (1992)

 Restaurant Owner, Rosie’s Diner, Rockford, MI (1991-2006)

Moved Rosie’s Diner from New Jersey to Rockford, MI (1990)
Secured $10,000 in funding from Procter & Gamble for media coverage of Rosie’s Diner’s move (1990)

Restored to original beauty with my own custom designed neon signs and branding (1990) Opens for business to record number of guests (1991)

Created and hosted multiple events – Grand Openings, Millionth Customer Contest, Car Shows & Cruises 

Generated annual sales of $1,000,000 in 1992

Created a new brand for Rosie’s Diner, everything from the neon to the classic pink uniforms 

Designer/Artist, (1995-2009) for the Cavanaugh Group, Jerry Berta line of Neon Sculptures (1995). Through partnership, traveled to Hong Kong and Philippines to oversee production. Communicated my designs with factory owners, factory workers and the corporation headquarters in Atlanta.

Real Diners, Designed two diners that are now operating restaurants in Colorado (1998)

 Novelty Salt and Pepper Shakers Club Collections, (2001, 2003, 2007). Designed, created, imported, and oversaw manufacturing of salt and pepper shakers from the Philippines and China. 

Designed a Line of Ceramic Collectibles for Russ Berry, Jerry Berta Designs (2003) 
Event and Product
Designs
1974-2004 – Caddy award: clay car mounted on an auto piston, Caddy Awards Creative Ad Club of Detroit,    Created and produced 200 to 500 clay car awards per year1976-2005

Art’s Diner, designed food booth at Grand Rapids Festival for the Urban Institute of Contemporary Art1982 –

Calder Cutout Poster, included 2 posters, one for framing, the second to cut up and make a model of the famous Calder sculpture in Grand Rapids, MI 1983 –

Soap on a Rope, built 16’ x 8’ piece of Styrofoam in the shape of a bar of soap. Sculpture appeared like a giant soap on a rope hanging from a downtown bridge in the Grand River, Grand Rapids, MI
event and product designs, continued
T-shirt design, Art in the Park, Birmingham, MI 1990 –

Poster & T-shirt design, Ann Arbor Art Fair, Ann Arbor, MI 1991 -2006

Line of souvenirs, t-shirts, jackets, postcards and award winning menus for Rosie’s Diner1992

Cover Rosie’s Diner is featured on the cover of a national calendar.1993 –
Rosie’s Diner poster. The image becomes the most popular selling car poster worldwide. Spotted across the USA, in Hong Kong, Madrid, London, and many other countries.1995

A line of small neon sculptures for the collectible market for the Cavanaugh Group1996

A line of tableware, salt & peppers, teapots, & cookie jars for the Cavanaugh Group


Designed two Rosie’s Diners that are operating restaurants in Colorado. Working with PMC (the Paramount Diner Company) I designed everything from the stainless patterns on the outside, to the tile patterns, to the custom designed Formica. 2001

License image of Rosie’s for tin signs.
2003

License tableware designs to Russ Berry
Media Coverage
National Television News
CNN covers Diner Store Gallery when it opens “No Food Just Art” (1988) CNN covers the moving of Uncle Bob’s Diner from Flint, MI to Rockford, MI (1987)
CNN does story about Rosie’s Diner moving from New Jersey to Michigan (1990)
advertising was achieved due my proactive press releases Rosie’s Diner closing receives New York City wide coverage (1990)
Food Channel TV Shows Drive-Ins, Diners, & Dives”  “Unwrapped”,  “Secret Life of Diners”, “Top Five”, 
Front Page Newspaper Stories Detroit News, Philadelphia Inquirer, Grand Rapids Press, Star Ledger (New Jersey)Newspaper Stories – selected Detroit Free Press, Chicago Tribune, Chicago Sun-times, New York Times, USA Today, Boston Globe Magazine Coverage Ceramic Monthly (cover, October 1992), Midwest Living, Travel, AAA Magazine, Big City Blues, American Motorcyclist, Family Circle, Best Recipes, and the cover of Car & Driver
 Rosie’s Diner was featured in Ads paid by HP  in the following media; Times Magazine, Newsweek, Business Week, Wall Street Journal, New York Times, Home & Gardens, Better Living, Roadside Magazine (on cover, 3 times)
New Media
I owned Rosie’s Diner at the same time that the World Wide Web was just getting started.  Initially I used the web because it was inexpensive. I started with a simple web page, because I knew how important it was to get exposure in this new medium. Using the web to reach the art and business community is even more important now. I have experience generating web traffic, getting a business placed higher on web searches, choosing valuable web advertising locations, and designing websites.  

Jerry Berta’s Art Resume  

OVERVIEW
This resume highlights my experience as a successful art instructor and studio artist.


EDUCATION/ OCCUPATION
Bachelor of Fine Arts, Wayne State University, Detroit, MI (1973)
Post Degree Ceramic Study, Pewabic Pottery, Detroit, MI (1974-1975)
Aquinas College, Currently, Teacher Certificate program in Art Education LQ
Studio Artist, Rockford, MI (1975-present) Built and maintained ceramic studio (1977)
Gallery Owner, The Diner Store, Rockford, MI (1988-2008


STUDENT TEACHER EXPERIENCE
Northview High School Student Teaching : Northview Public Schools
Knapp Forest Elementary Student Teacher: Forest Hills Public Schools


ART INSTRUCTION EXPERIENCE
Muskegon Heights Public School Academy: Elementary K-5th Grade 2012-Present
Aquinas College: Digitally Based Art 2010
Cook Art Center: Sculpture and Pottery Classes, K-8th Grade
Cook Library Center: Computer Arts, K-12 th Grade
Very Special Arts: Grand Haven, Hudsonville, and Holland 18-25 aged students
with a variety of physical and mental challenges
Very Special Arts: Wyoming, Grandville, Kentwood, Cedar Springs and
Sparta Elementary Schools


SELECTED MUSEUM COLLECTIONS AND EXHIBITIONS
` Whitney Museum of Art, New York City, New York
(Invited by Mark di Suvero)
Racine Art Museum, Racine WI, Title: Mr. Teapot
Shigarki Ceramic Cultural Park Museum, Shigarki Japan,
Title: “Diner Teapot”
Smithsonian Main Street Traveling Exhibition
Sonny and Gloria Kamm Teapot Collection
SELECTED GALLERY SHOWS & EXHIBITIONS
Alianza Gallery, Boston, MA (1985-2002), including a one person show for 17 years.
Pewabic Pottery, Detroit, MI two person show with Madeline Kaczmarczyk.
Langman Gallery, Willow Grove, PA
Gallery One, Naples, FL
Plinth Gallery, Denver, CO
Work featured in numerous other galleries.


MEDIA COVERAGE – BOOKS
American Diner by Michael Karl Witzel
Jersey Diners by Peter Genovese
Diners by John Baeder
Diners by Karen Offitzer
The Eccentric Teapot by Garth Clark (work appeared inside and on back cover)
Ceramic Monthly, Cover photo and story


SELECTED ART FAIRS & FESTIVALS
Ann Arbor Street Art Fair, Ann Arbor, MI
Smithsonian Craft Show, Washington, D.C.
Coconut Grove Art Festival, Miami FL (Prize winner, multiple times)
Cherry Art Festival, Denver, CO
St. Louis Art Fair, Clayton, MO (Prize Winner)
Old Town Art Fair, Chicago, IL
Lakefront Art Festival, Milwaukee WI
Philadelphia Craft Show, Philadelphia, PA
Winter Park Art Festival, Winter Park, FL (Prize winner)
Plaza Art Fair, Kansas City, MO (Prize winner)
Oakbrook Invitational Crafts, Oakbrook, IL (Prize winner)
Sausalito Art Festival, Sausalito, CA Exhibited in numerous other national art fairs.


PRIVATE COLLECTIONS
My works is in many private collections, including those of:
Mary Ann Keeler Peter Wege Jimmy Buf et
Sonny & Gloria Kamm Loretta Lynn Bob Seger
Bill Bernstien (Kansas City, MO) Mr. Kemper (of the Kemper Museum Kansas City MO)
Mark di Suvero and numerous national corporate collections
WORKSHOPS
Michigan Mud, Grand Valley University, MI Very Special Arts, Kent,County, MI
Freemont Middle School, MI Forest Hills Schools, MI Dade County Schools, Miami, FL
Rockford Public Schools, MI Amaco Ceramics, Indianapolis, IN
Ann Arbor Street Fair, Clay demonstration for schools and lecture at the library,
MAEA Michigan Art Education Association’s State Conference, MI 2007 and 2012
Monroe Community College, Workshop and Lecture